Themify admin March 27, 2021
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5 marketing ideas
to help you reach

Sometimes you run out of ideas, and your business gets stuck. You don’t even know where to start and how to get your business to expand and grow. We offer you some basic marketing ideas on how to attract new customers and keep loyal ones, because, as we all know, customers are the key to business growth.

1. Offer your customers promotions and discounts

As we all know, people are always looking for what is beneficial to them, and they are always hunting for benefits. Be the one who offers them such a deal, and in return, you will receive their sympathy and trust.

2. Take care of your customers

Clients feel when you respect them. Therefore, make sure that they are always happy, pay attention to your regular customers. Think about little things that will help you build a lasting connection with your customers.

3. Oversupply of information

Currently, the best open rates are with mailings that contain the least amount of text. They can also include one or more short stories to overwhelm the reader. You shouldn’t write long texts and combine much different information in one letter. It is difficult to read, and somewhere in the middle of the text will force the recipient to close the letter. In addition, many email programs (such as Gmail) truncate too long messages.

3. Collaborate with complementary businesses

Teaming up with someone who has a similar customer base but isn’t your direct competitor and then strategising how you can benefit from each other’s customers is an intelligent way to attract new customers.

4. Make the most of search engine optimisation (SEO)

You can easily get it to pop up in front of people if you have a website with the help of SEO. Effective SEO can not only get your website to the top of search engine results, but it is also a powerful way to segment and target customers.

5. Announcements of influencers

Influencers are primarily social media people who influence online audiences. These people have earned respect and trust, and you can benefit from it. Influencers can promote a product by using it, wearing it, or telling their followers about it. Therefore, be open, contact someone from IG or Youtube influencers and offer cooperation. We are confident that this will increase the number of people who want to visit you.

What to choose:
a website
or a landing page?

What to choose: a website or a landing page?

First, define the term itself and start with the landing page. Not everyone understands, even what it is, and they do not understand the difference with the website.

A landing page is any page that encourages the user to do something. For example, order a callback, leave contacts for useful materials or download a product presentation. Unlike the website, the user is asked to do one thing on the landing page. Such pages are created for a narrow audience. They can be effectively used in advertising and when you need to focus on something specific – sales, information, invitations to subscribe to a newsletter, etc.

If you have a business or your activity is related to people, a landing page is helpful for you. Landing pages are helpful whenever an offer can be placed in a button.

So how is a landing page different from a website?

1. The Landing page is one long page that contains all the information you need to sell your goods or services to a visitor. The site is the opposite – all data (reviews, cases, partners, contacts) is divided into pages. And this is not good because each transition to another page potentially reduces conversion – loading speed, interest after viewing the main page to navigate to others – all this reduces the likelihood that the user will reach the “buy” or “order” button.

2. The essence of a landing page is to perform a targeted action. This page leads precisely from the first to the last semantic block. The site, in turn, may be for informational or informational purposes only, and the forms on the site may not be sharpened at all for any action that directly or indirectly leads to the sale.

3. Focusing on one thing. If you pay attention to the landing pages, you will notice that most do not even have navigation, and if they do, it only leads a little further down the page to other semantic blocks. The site has navigation, and each page is a piece of information about a company, product or service.

4. The user has only two potential actions on the landing page: leave a request or close the tab. Some do not even post links to social media on the site that can distract attention from the proposal on the page. With the site, the situation is different. The visitor may not even perform a single action leading to the sale but only read information about the company – and even this will already complete the site’s task. Still, the target action that leads to your profit has not been performed.


If you need quick results, choose a landing page. One or more, depending on your budget and business objectives.

Choose a standard website to form a company’s image and talk about your products and new offers.

Of course, everything depends solely on your field of activity, so none of these options may suit you. There are also portfolio sites, corporate or purely information portals. The specific type of site is selected exclusively for your tasks, expectations, and in general as the business itself.

5 tips to improve
your email marketing

The correct email marketing can improve your sales and customer relationships and increase your ROI.
Below are five tips you can follow to improve your email campaigns.

1. Test the message before general distribution

When we send out the newsletter, of course, we expect the subscriber to receive and open the email. If the letter is opened by at least one of the three addressees, this will already be a good result. Unfortunately, there are several reasons why the letter will not even appear in the “Inbox” of the mailing list subscriber. The spam filter may be to blame, immediately marking the letter as suspicious and sending it to the Spam folder. Also, it can happen even if the content of the email itself does not contain illegal content.

Before general mailing to the entire audience, it is recommended to check if the spam filter is blocking the message. We recommend confirming the domain, which is guaranteed to increase the deliverability of the mailing list.

2. Can recipients read the contents of the email?

You may have experienced a high open rate and a low conversion rate. In this case, you should pay attention to the letter’s content: is it dominated by text or images?

Even though images in the letter significantly improve its appearance and sells better than just text, you should be careful with them. Many email programs do not load pictures by default. The letter sender cannot influence this because this is the program setting. Additional action is required from the recipient of the letter to allow viewing the pictures. The mailing list should be dominated by text, and no more than 20% of the text should be on images. Otherwise, there is a risk that the letter will go to “spam” since the subscriber will not see any information in it.

3. Oversupply of information

Currently, the best open rates are with mailings that contain the least amount of text. They can also include one or more short stories to overwhelm the reader. You shouldn’t write long texts and combine much different information in one letter. It is difficult to read, and somewhere in the middle of the text will force the recipient to close the letter. In addition, many email programs (such as Gmail) truncate too long messages.

4. Linking the subject line of the email to its content

It is worth remembering that the subject line has a lot to do with the number of people who open it. The letter’s content should reveal its subject, or there should be some connection. Suppose the client opens the letter because he is interested in the topic, and the letter contains completely unrelated information. In that case, this threatens that your letters will become of no interest to the recipient, and he will no longer open them.

5. Send relevant information

Segment your contact lists according to the required parameters when submitting some campaigns. It will allow you to target the newsletter to users interested in it and avoid dissatisfied customers, to whom the information in the letter is not relevant.

These tips will help you improve the quality of your newsletters and increase your email marketing results.

What is
CPA Marketing?

CPA marketing, or “affiliate marketing,” implies that a company trusts a partner to promote its product. If the partner brought the user and performed the target action, the partner receives a reward. Therefore, such a model is called CPA – Cost Per Action, which means “pay for an action.” Target actions can be different. As a rule, this is a purchase, but other options are also possible, for example, sending an application or installing an application. Depending on the final actions, different CPA models can be distinguished:

  • CPS - model (Cost Per Sale)
  • CPL - model (Cost Per Lead)
  • CPO - model (Cost Per Order)
  • CPI - model (Cost Per Install)
  • CPC - model (Cost Per Click)

What is a webmaster and partner network?

People or companies ready to promote a product through an affiliate scheme know the technology and know-how to launch traffic where needed. In the terminology of CPA marketing, they are called webmasters. They can own websites, blogs, or work according to the “buy cheaper / sell more expensive” method of advertising in various systems – in this case, and they are often called affiliate marketers.

An advertiser who wants to promote his product meets with webmasters on a special platform – the CPA network, also called partner platform, partner network.

The main goal of the CPA network is the same - to bring the advertiser and the webmaster together so that they work mutually beneficially.

Who is the CPA model suitable for?

CPA marketing is good for a simple product with a broad audience.

Is the CPA model suitable for you?

  • The product is aimed at a B2C audience and is suitable for online promotion.
  • Mass product.
  • The product’s price is competitive, and if the product also has bonuses (free shipping, gift), this is an advantage.
  • It is technically possible to install a pixel on your site.
  • Your product has wide geography.
  • The webmaster’s rate you are ready to offer is not lower than the market rate.

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