1. The Landing page is one long page that contains all the information you need to sell your goods or services to a visitor. The site is the opposite – all data (reviews, cases, partners, contacts) is divided into pages. And this is not good because each transition to another page potentially reduces conversion – loading speed, interest after viewing the main page to navigate to others – all this reduces the likelihood that the user will reach the “buy” or “order” button.

2. The essence of a landing page is to perform a targeted action. This page leads precisely from the first to the last semantic block. The site, in turn, may be for informational or informational purposes only, and the forms on the site may not be sharpened at all for any action that directly or indirectly leads to the sale.

3. Focusing on one thing. If you pay attention to the landing pages, you will notice that most do not even have navigation, and if they do, it only leads a little further down the page to other semantic blocks. The site has navigation, and each page is a piece of information about a company, product or service.

4. The user has only two potential actions on the landing page: leave a request or close the tab. Some do not even post links to social media on the site that can distract attention from the proposal on the page. With the site, the situation is different. The visitor may not even perform a single action leading to the sale but only read information about the company – and even this will already complete the site’s task. Still, the target action that leads to your profit has not been performed.