TERMS AND CONDITIONS

TERMS AND CONDITIONS admin Februar 6, 2020

PLEASE READ THE FOLLOWING CAREFULLY BEFORE ACCEPTING THESE TERMS AND ACCESSING, USING OR REGISTERING FOR THE CONVERTING STARS WEBSITE, NEWSLETTER OR SERVICES.

These website terms and conditions (“Terms”) are a legally binding agreement between Converting Stars LTD (“Company”, “we”, “us”, or “our”), and you, a visitor of our website (“you” and “website”, respectively).

By accessing the website, you acknowledge that you have read and understood these Terms. You agree to be bound and to fully comply with the Terms, you further agree to comply with all applicable laws and regulations regarding your use of the website or the Services offered through the website as further detailed below.

You further represent and warrant that you are eligible to enter into these Terms, or, where applicable, you have all proper authorization to enter into these Terms;

We respect our users’ privacy rights, we recommend you review our Privacy Policy for more information.

1. Description of the Service and Site.

The website is intended to provide you with information about our services (“Services”) and information about how you can protect your website and increase revenues. On our website we publish articles, videos, webinars, case studies, etc. (“Content”). If you purchase our services, you will be governed by our Client Terms and Conditions. However, the website also may offer free services, such as analyzing your website, calculating your revenues. In addition, we offer communications options through the website such as contact us forms, requesting to be contacted by our sales team or joining our newsletter.

THE CONTENT PUBLISHED ON THE WEBSITE IS PROVIDED FOR GENERAL INFORMATIONAL PURPOSES ONLY, AND MAY BE USED BY YOU AT YOUR SOLE RISK. WE EXPRESSLY DISCLAIM ANY AND ALL LIABILITY IN RESPECT OF ACTIONS TAKEN OR NOT TAKEN BASED ON ANY CONTENT AVAILABLE ON THIS WEBSITE OF FREE SERVICES YOU CHOOSE TO USE, WHICH ARE AT YOUR SOLE RESPONSIBILITY AND RISK.

2. Access and Licenses.

We hereby grant you permission to visit and use the website for your information and personal use only, subject to these Terms and your compliance with applicable law. To the extent that you wish to use the Services, if any, you acknowledge and agree that we grant you a non-exclusive, revocable license to install and use the Services solely for your use. We may modify the Services from time to time without first asking for your approval. We are not obligated to support the Services, and may at any time suspend or terminate your license and disable the Services. You may not make unauthorized modifications, reverse engineer, disassemble, decompile, or attempt to derive source code of the Services.

3. Representation, Warranties & Restriction of Use.

You hereby represent and warrant that you shall not, nor shall you authorize or encourage any third party to: (1) use the website, Content or Services in non-compliant, unlawful, illegal, fraudulent or inappropriate manner; (2) circumvent, disable or otherwise interfere with security-related features of the website or Service or prevent others from using them; (3) modify, create a derivative work of, reverse engineer, or disassemble the website, Content or Services; (4) remove, deface, obscure, or alter the website, Content or Services therein including any copyright notices, trademarks, or other proprietary rights provided as part of the website, Content or Services; (5) use the website, Content or Services unlawfully or in a breach of third parties’ rights or our rights, including intellectual property rights and privacy rights, or in breach of these Terms; (6) sublicense, resell, rent, lease, assign, transfer any right, share or otherwise commercially exploit or make the website, Content or Services; (7) use, access or attempt to access the website, Content or Services with any automated means (including robots, scrapers, etc.); and (8) use Company’s name, logo or trademarks without Company’s prior written consent.

4. Intellectual Property.

The website, Services and the Content, including any trademarks and logos (“Marks”), text, documents, descriptions, products, graphics, photos, sounds, videos, interactive features contained in or made available through the website, Content and Services are exclusively owned by our offshore company. Except as explicitly provided herein, no license, right, title or interest to the website, Content and Services shall be granted to you, and we or our partners reserve any and all rights, title and ownership of the website, Content and Services. You shall not use any Company’s copyrights, trademarks, trade names, or other Intellectual Property in any way except to the limited extent as may be expressly agreed in these Terms.

5. Disclaimer of Warranties.

Except as provided herein, the website, Content and Services are provided on an “as is” and “as available” basis, without warranties of any kind, express or implied. You assume all responsibility for accessing and using the website and Services and for the selection of the Services to achieve your intended results. CONVERTING STARS HEREBY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. The data contained on the website, including the Content, is provided “as is” and Converting Stars shall not be held responsible OR LIABLE for the accuracy or any omissions of data in or from the website or Content. The Company will not be held responsible for any decision made or action taken or not taken in reliance on the website or Content nor do we assume any responsibility for any loss, injury or damages incurred as a result or in connection with such actions. We make no representation or warranties that the website, Content or Services are or will be available for use in any particular location or at specific time. The Company does not make any representations, warranties or conditions of any kind, express or implied, as to the security of any information you may provide or activities you engage in during the course of your use of the website, Content and Services. Your use of the website, Content or Services is at your own risk and responsibility. Applicable law may not allow the exclusion of certain warranties, so to that extent certain exclusions set forth herein may not apply.

6. Limitation of Liabilities.

YOU ACKNOWLEDGE AND AGREE THAT TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY, INCLUDING, WITHOUT LIMITATION, ITS AFFILIATES AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES AND AGENTS (COLLECTIVELY: “COMPANY GROUP”), SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR EXEMPLARY DAMAGES OR DAMAGES FOR LOST PROFITS, INTERRUPTION, LOSS OF DATA, LOSS OF GOODWILL, WORK STOPPAGE, DEVICE FAILURE, OR MALFUNCTION, OR DAMAGES ARISING OUT OF THE USE OR INABILITY TO USE THE WEBSITE OR SERVICES EVEN IF THE COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER, WE WILL NOT BE LIABLE OR RESPONSIBLE FOR ANY FAILURE TO PERFORM OR DELAY IN PERFORMANCE OF ANY OF OUR OBLIGATIONS HEREIN THAT IS CAUSED BY AN EVENT OUTSIDE OUR CONTROL (WHICH MEANS ANY ACT OR EVENT BEYOND OUR REASONABLE CONTROL). IN NO EVENT SHALL THE COMPANY GROUP AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS, AND THE SERVICES SHALL THE AMOUNT PAID BY YOU TO CONVERTING STARS.

7. Indemnification.

You agree to defend, indemnify and hold harmless the Company and its affiliates, and respective officers, directors, employees and agents from any third party claims, damages, liabilities and expenses (including reasonable attorney’s fees) arising from your use of the website, Content or Services.

8. Termination.

You can terminate your use of the Services at any time or cease your use of the website. We may change, modify, suspend, or discontinue any aspect of the website, Content or Services at any time without notice to you and any liability to you whatsoever in connection in addition to that.

9. Jurisdiction.

These Terms shall be governed by and construed by the laws of the United Kingdom. Now you agree to resolve any dispute you have exclusively with the competent court in the United Kingdom. Any cause of action you might have relating to the service is limited in time to one (1) year from the arising incident and will be permanently barred afterwards.

10. Miscellaneous.

These Terms constitute the entire understanding between you and the Company concerning the use of the Services. Suppose any provision of these Terms and Conditions is held to be unenforceable. In that case, such provision shall be reformed only to the extent necessary to make it enforceable. Such a decision shall not affect the enforceability of such provision under other circumstances or of the remaining provisions hereof under all circumstances. Failure of the Company to enforce any rights or to take action against you in the event of any breach hereunder shall not be deemed as a waiver of such rights or subsequent actions in the event of future breaches. You may not assign these Terms and any right granted herein without the Company’s prior written consent. The Company may assign its rights and obligations set forth herein at any time, at its sole discretion. Your relationship with the Company is that of an independent contractor, and nothing in these Terms is intended to, or should be construed to, create a partnership, agency, joint venture or employment relationship.

11. Amendments.

We reserve the right to amend or revise the Terms at our sole discretion periodically; such changes will be effective immediately upon the display of the revised Terms. The last revision date will be reflected in the “Last Updated” above. Your continued use of the Services following such amendments constitutes your acknowledgement and consent of such amendments to the Terms and your agreement to be bound by them. In a material change, we will do our best to provide written notification by appropriate means of communication.

CONTACT US

If you have any questions about these Terms, please contact us at 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

You can also contact us via email at: marketing@convertingstars.com or by phone: +447458149527

5 marketing ideas
to help you reach
customers

Sometimes you run out of ideas, and your business gets stuck. You don’t even know where to start and how to get your business to expand and grow. We offer you some basic marketing ideas on how to attract new customers and keep loyal ones, because, as we all know, customers are the key to business growth.

1. Offer your customers promotions and discounts

As we all know, people are always looking for what is beneficial to them, and they are always hunting for benefits. Be the one who offers them such a deal, and in return, you will receive their sympathy and trust.

2. Take care of your customers

Clients feel when you respect them. Therefore, make sure that they are always happy, pay attention to your regular customers. Think about little things that will help you build a lasting connection with your customers.

3. Oversupply of information

Currently, the best open rates are with mailings that contain the least amount of text. They can also include one or more short stories to overwhelm the reader. You shouldn’t write long texts and combine much different information in one letter. It is difficult to read, and somewhere in the middle of the text will force the recipient to close the letter. In addition, many email programs (such as Gmail) truncate too long messages.

3. Collaborate with complementary businesses

Teaming up with someone who has a similar customer base but isn’t your direct competitor and then strategising how you can benefit from each other’s customers is an intelligent way to attract new customers.

4. Make the most of search engine optimisation (SEO)

You can easily get it to pop up in front of people if you have a website with the help of SEO. Effective SEO can not only get your website to the top of search engine results, but it is also a powerful way to segment and target customers.

5. Announcements of influencers

Influencers are primarily social media people who influence online audiences. These people have earned respect and trust, and you can benefit from it. Influencers can promote a product by using it, wearing it, or telling their followers about it. Therefore, be open, contact someone from IG or Youtube influencers and offer cooperation. We are confident that this will increase the number of people who want to visit you.

What to choose:
a website
or a landing page?

What to choose: a website or a landing page?

First, define the term itself and start with the landing page. Not everyone understands, even what it is, and they do not understand the difference with the website.

A landing page is any page that encourages the user to do something. For example, order a callback, leave contacts for useful materials or download a product presentation. Unlike the website, the user is asked to do one thing on the landing page. Such pages are created for a narrow audience. They can be effectively used in advertising and when you need to focus on something specific – sales, information, invitations to subscribe to a newsletter, etc.

If you have a business or your activity is related to people, a landing page is helpful for you. Landing pages are helpful whenever an offer can be placed in a button.

So how is a landing page different from a website?

1. The Landing page is one long page that contains all the information you need to sell your goods or services to a visitor. The site is the opposite – all data (reviews, cases, partners, contacts) is divided into pages. And this is not good because each transition to another page potentially reduces conversion – loading speed, interest after viewing the main page to navigate to others – all this reduces the likelihood that the user will reach the “buy” or “order” button.

2. The essence of a landing page is to perform a targeted action. This page leads precisely from the first to the last semantic block. The site, in turn, may be for informational or informational purposes only, and the forms on the site may not be sharpened at all for any action that directly or indirectly leads to the sale.

3. Focusing on one thing. If you pay attention to the landing pages, you will notice that most do not even have navigation, and if they do, it only leads a little further down the page to other semantic blocks. The site has navigation, and each page is a piece of information about a company, product or service.

4. The user has only two potential actions on the landing page: leave a request or close the tab. Some do not even post links to social media on the site that can distract attention from the proposal on the page. With the site, the situation is different. The visitor may not even perform a single action leading to the sale but only read information about the company – and even this will already complete the site’s task. Still, the target action that leads to your profit has not been performed.

Conclusion

If you need quick results, choose a landing page. One or more, depending on your budget and business objectives.

Choose a standard website to form a company’s image and talk about your products and new offers.

Of course, everything depends solely on your field of activity, so none of these options may suit you. There are also portfolio sites, corporate or purely information portals. The specific type of site is selected exclusively for your tasks, expectations, and in general as the business itself.

5 tips to improve
your email marketing

The correct email marketing can improve your sales and customer relationships and increase your ROI.
Below are five tips you can follow to improve your email campaigns.

1. Test the message before general distribution

When we send out the newsletter, of course, we expect the subscriber to receive and open the email. If the letter is opened by at least one of the three addressees, this will already be a good result. Unfortunately, there are several reasons why the letter will not even appear in the “Inbox” of the mailing list subscriber. The spam filter may be to blame, immediately marking the letter as suspicious and sending it to the Spam folder. Also, it can happen even if the content of the email itself does not contain illegal content.

Before general mailing to the entire audience, it is recommended to check if the spam filter is blocking the message. We recommend confirming the domain, which is guaranteed to increase the deliverability of the mailing list.

2. Can recipients read the contents of the email?

You may have experienced a high open rate and a low conversion rate. In this case, you should pay attention to the letter’s content: is it dominated by text or images?

Even though images in the letter significantly improve its appearance and sells better than just text, you should be careful with them. Many email programs do not load pictures by default. The letter sender cannot influence this because this is the program setting. Additional action is required from the recipient of the letter to allow viewing the pictures. The mailing list should be dominated by text, and no more than 20% of the text should be on images. Otherwise, there is a risk that the letter will go to “spam” since the subscriber will not see any information in it.

3. Oversupply of information

Currently, the best open rates are with mailings that contain the least amount of text. They can also include one or more short stories to overwhelm the reader. You shouldn’t write long texts and combine much different information in one letter. It is difficult to read, and somewhere in the middle of the text will force the recipient to close the letter. In addition, many email programs (such as Gmail) truncate too long messages.

4. Linking the subject line of the email to its content

It is worth remembering that the subject line has a lot to do with the number of people who open it. The letter’s content should reveal its subject, or there should be some connection. Suppose the client opens the letter because he is interested in the topic, and the letter contains completely unrelated information. In that case, this threatens that your letters will become of no interest to the recipient, and he will no longer open them.

5. Send relevant information

Segment your contact lists according to the required parameters when submitting some campaigns. It will allow you to target the newsletter to users interested in it and avoid dissatisfied customers, to whom the information in the letter is not relevant.

These tips will help you improve the quality of your newsletters and increase your email marketing results.

What is
CPA Marketing?

CPA marketing, or “affiliate marketing,” implies that a company trusts a partner to promote its product. If the partner brought the user and performed the target action, the partner receives a reward. Therefore, such a model is called CPA – Cost Per Action, which means “pay for an action.” Target actions can be different. As a rule, this is a purchase, but other options are also possible, for example, sending an application or installing an application. Depending on the final actions, different CPA models can be distinguished:

  • CPS - model (Cost Per Sale)
  • CPL - model (Cost Per Lead)
  • CPO - model (Cost Per Order)
  • CPI - model (Cost Per Install)
  • CPC - model (Cost Per Click)

What is a webmaster and partner network?

People or companies ready to promote a product through an affiliate scheme know the technology and know-how to launch traffic where needed. In the terminology of CPA marketing, they are called webmasters. They can own websites, blogs, or work according to the “buy cheaper / sell more expensive” method of advertising in various systems – in this case, and they are often called affiliate marketers.

An advertiser who wants to promote his product meets with webmasters on a special platform – the CPA network, also called partner platform, partner network.

The main goal of the CPA network is the same - to bring the advertiser and the webmaster together so that they work mutually beneficially.

Who is the CPA model suitable for?

CPA marketing is good for a simple product with a broad audience.

Is the CPA model suitable for you?

  • The product is aimed at a B2C audience and is suitable for online promotion.
  • Mass product.
  • The product’s price is competitive, and if the product also has bonuses (free shipping, gift), this is an advantage.
  • It is technically possible to install a pixel on your site.
  • Your product has wide geography.
  • The webmaster’s rate you are ready to offer is not lower than the market rate.

Thank you for your interest!

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    Thank you for your interest!

    Leave a request for this service tariff. Our manager will contact you shortly to clarify the details.

      Thank you for your interest!

      Leave a request for this service tariff. Our manager will contact you shortly to clarify the details.